Boost Mobile teams up with Mike Tyson for its new ad campaign

Boost Mobile today announced a partnership with Mike Tyson, who will front its new US campaign called "What's Your Plan?". The name plays on the boxer's famous quote "Everybody has a plan until they get punched in the mouth", and in this case the punch is hidden fees, sudden rate hikes, and locked-in contracts from traditional prepaid carriers, as Boost puts it. Boost Mobile, which is owned by EchoStar, uses the campaign to highlight its no-contract approach and plans like the $25/month unlimited one, which it says is priced that way "forever". Bob Rupczynski, Group President of Boost...