The latest report from market research firm Counterpoint shows that Apple’s iPad lineup continues to perform strongly. The brand’s global tablet market share has grown 53% YoY in Q1 2021 to a total market share of 37%. During the same quarter in 2020, iPad shipments made up 30% of market share. The report mentions that Apple and Samsung both benefitted throughout 2020 from decreased competition in the tablet space. The two companies “aggressively released and promoted new models” while other tablet makers “downsized or closed the business”. Apple sold 33% more iPad units worldwide in...
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