Facebook unveils new logo

Following promises of more transparency, Facebook has a colorful logo that nods to how change is underway at the company and its subsidiaries.

On Monday, the company announced a new logo for Facebook Inc. to distinguish the corporate parent from its apps, including its eponymous social media platform.

The logo, which features the word Facebook (FB) in all capital letters in a new font, alternates between blue, green and hues of purple, red and orange -- all colors that represent its other brands. (Blue for Facebook, green for WhatsApp and purple, red and orange for Instagram.)