Facebook launches dating service in United States

Facebook Inc (FB.O) is launching its dating services in the United States, the social network said on Thursday, sending its shares up 2%.

The company said users will be able to integrate their Instagram accounts with Facebook’s dating profile and add Instagram followers to their “Secret Crush” lists. That feature allows users to indicate romantic interest in a friend, without the attraction becoming public. If two friends each tag the other as a crush, Facebook Dating alerts both of the interest.

The service would be optional for Facebook and Instagram users, the company said, adding that dating activity of users will not appear on their profile or news feed.

The service will be available only to users aged 18 and over, who can decide who gets to see their dating profile, Facebook said.