YouTuber’s Request for a Free Five-Night Stay causes Hotel to Ban Social Media Influencers

There’s an ongoing discussion on the “authenticity of influencer marketing” following a social media fallout between a hotel in Dublin, Ireland, and a 22-year old YouTuber. It all started when the UK-based YouTuber Elle Darby wrote to the owner of The White Moose Café, Paul Stenson, asking for a “possible collaboration.” Darby, in her letter […]

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