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Wednesday, 23 November 2016

Google Cast branding for third party devices to be replaced with "Chromecast built-in"

In what is the latest confusing branding move from Google, third party devices that support its Cast standard will no longer actually promote the Google Cast name to consumers. Instead, what you'll see on the box of that new TV or speaker will be that it has "Chromecast built-in". In a way, this makes sense, since the Chromecast name has a lot more brand recognition than Google Cast ever had, so it will be easier for people to tell what such TVs and speakers can do - given the success of the Chromecast line of devices. On the other hand, Google should probably stop changing the...

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