The billionaire makeup mogul, 22, splashed the cash for the huge poster to be displayed for all to see in West Hollywood.
In the billboard, Kylie cradles little Stormi while the toddler rests her head on her doting mother's chest, as Kylie teases her new cosmetics collection dedicated to her daughter.
The billboard reads "Stormi", along with the launch date of her makeup collection, which coincides with Stormi's second birthday on February 1.
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