Market researchers Kantar Worldpanel have published their Q3 2016 report detailing smartphone buying trends. The iPhone 7 and 7 Plus lead the way in the US, commanding a 17.1% market share for the month of September, with the 6s generation coming in second. All that leads to an iOS share of 34.2% in the US for Q3, up 5 percentage points from last year's result. Meanwhile, Samsung posted a 4.1pp decline year-on-year, now down to 33.8% share, with Android down to 63.4% altogether (compared to 66.7% for Q3 2015). The proportions are slightly different in Great Britain, though the...
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